Start Affiliate Marketing Today!
Start Affiliate Marketing Today!
Become one of our clients and join in the success of online marketing that other are enjoying, we will do the hard work for Hotels and accommodation providers where they will enjoy the benefits for successful online hotel marketing in Ireland. Forget about second best when you can employ one of the most successful online marketing companies in Ireland.
Increase your market share of online bookings....
Contact Failte Marketing Today...we will show you how!
What we do...
- Search Engine Optimization (SEO)
- Social Networking
- Link Building
- Directory Submission
- Ad Management
- Affiliate Programs
- Multimedia Marketing
- Micro website networks
- Key word text management
- Pay Per Click Advertising (PPC)
- Conversion Rate Optimization (CRO)
- Email Marketing
- Offline Marketing
- Loyalty Programs
What else we do...
What is Affiliate Marketing?
Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.
There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.
Other variations on this are where you earn an amount for referring a visitor who takes some kind of action - for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are generally tracked when the publisher uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies).
Other times an advertiser might give a publisher a coupon code for their readers to use that helps to track conversions.
While Hotels can employ a variety of affiliate marketing techniques, primary methods include setting up their own simple affiliate program where those who generate sales are rewarded with a commission (much like a travel agent commission, but usually lower than the 10%) or working with established online affiliate marketplace like Failte Marketing to create an affiliate program.
So what is the benefit?
Online Affiliate marketing essentially utilizes the power of other established networks and sites to leverage your brand and generate sales based on performance.
This is a much better approach that pure banner advertising since it does not require direct relationship management (when using an online affiliate marketplace) and hoteliers can reach many more quality sites on the internet, having them perform and sell on their behalf.
It goes without saying, of course, that choosing the affiliate program system you set up for yourself and / or marketplace must be done with plenty of thought to processes, brand identity and reputation.
Failte Affiliate Partner Programme
With the Failte Affiliate Programme you can invite web masters to become your affiliate and make use of their internet traffic.
Web site owners that become your affiliate get paid for every booking they generate for your hotel on a commission basis that can be worked out with the web site owner.
By incorporating your advertising on other web site you are also benefiting from great branding opportunities, free of charge.
Easy to use...
The Failte Affiliate Programme is easy to use, both for the accommodation provider and for the web site owner who becomes an affiliate.
The web site owner can usually insert your advert with one single line of code that contains your affiliate ID for tracking any bookings, its really that easy!
Payment Process...
Failte Networks take the commission and pay it direct to the web master, this is taken at the point of booking were Failte networks also take a small commission for providing the service.