Web site directory submission is a great source of getting links from portal web sites.
The object is to get a site listed on a high PR page within a directory.
There are some excellent web directories that suit the hospitality industry and are within their niche
and Failte Marketing have experience with most of them.
Some directories are paid listings offering a link from very high page rank,
it sounds great but one must be careful not to pay for worthless listings, we can also guide you there if required.
1. A manual submission service, gone are the days where a computer could do it, now there are things called visual verifications that mean only humans can submit sites, like us!
2. Keep updating travel directories that benefit the accommodation industry and are extremely valuable in improving your search engine rankings.
3. Add web sites to Blog Directories.
4. Look out for new directories...there are new ones appearing every day.
5. Return links to directories where required for listing. This is where one must be careful, it may be of benefit to your web site not to do so.
6. Produce a manual report each month for our clients.
To improve the chances of being accepted in the web directories you submit to when doing a round of directory submissions or paying someone (like us) to do it for you, it is advisable to try improve the chances of your site getting approved.
Most free directories receive several thousand web site submissions per month. Editors examine patterns in certain types of sites so spam looking sites are declined, often before even looking at the actual site.
You can improve your chances with the following tips.
1. Improve your homepage
General directory often do not get past the first page a web site so first impression count. Your site should have clean code, look professional and provide useful information to users.
2. Titles of web site should not be a keyword list
A rambling list of keyword in a title will experience a lower approval rate.
3. Excessive Ad-sense
Do not make the sole purpose of a web site making money through Google Ad-sense and often have duplicate content to other sites with the same information.
Do not have excessive amounts of Ad-sense ads on your site, especially your home page, or search engines may think it is a span type site.
4. Submit the web site to an appropriate category
Inappropriate categories result in not been listed.
5. Follow the directory submission rules
Most web site directories have their own submission rules.
1. We have compiled a list of directories not recommended
2. We do not submit to multiple directories hosted on the same IP or multiple directories hosted on the same Class C IP.
3. There are a list of directories no longer listing free submissions
4. Groups of Directories Run by same Owners
- Groups of interlinked directories owned by questionable owners.
- Group of identical directories stored on a small group of IPs.
5. Analysis of directories with Google Penalties
6. Directories with duplicate or similar category structures.